Why Procedure and Meet the Practice videos are the perfect combination
You already know that video matters to your patients and your practice.[1] But where should you start when it comes to actually hitting record?
The And Cut team has worked with hundreds of aesthetic doctors and medical professionals. Using that unique experience—combined with our founder’s time as executive producer of RealSelf TV—we’ve determined the two types of videos that are most beneficial for physicians: Procedure and Meet the Practice videos.
Procedure
Let’s talk about Procedure videos first. These videos are anywhere between thirty seconds and two minutes long and cover the most common questions a doctor gets asked about a specific treatment or procedure. How long will recovery take? What do I need to do before surgery? What should I bring to my appointment?
There are three big benefits to this type of video. First, Procedure videos capture information that you already know and may often find yourself repeating multiple times a day. The video helps eliminate unnecessary repetition by providing patients with a ready-made, easily accessible resource that succinctly and thoroughly answers their questions.
Second, Procedure videos cover very searchable topics. By literally answering a question—perhaps the very question the patient recently Googled—you define yourself as an authority on the topic. They want answers? You’ve got them, recorded and ready for action.
Finally, Procedure videos are highly shareable. Short and engaging, they help alleviate patients’ fears or doubts, clarify lingering questions, and give them a sense of what they’ll experience during their procedure or treatment. Because a Procedure video answers a common question, it’s more likely to be shared by a patient who wants to similarly educate her friends and family.
To help you make the most of your time, And Cut offers a recommended list of questions based on your team’s goals. Whether you’re looking for more patients interested in scar removal or mommy makeovers, And Cut supplies the top questions of consumers in your target market.
Meet the Practice
What if you could get a patient to experience your office without setting foot in the door? Meet the Practice videos makes the case for why a patient needs to book that consultation today. It showcases your office, introduces your team, and highlights what makes your practice unique.
A Meet the Practice video is typically two to three minutes, and features custom shot b-roll (shots of your office that capture its ambience and aesthetic, staff, and surroundings) with interview footage. The goal is to give a viewer an idea of the kind of service and expertise offered by you and your staff. After viewing your video, they’ll have a stronger sense of who you are, what you do, and why you’re the right fit for their needs.
This type of video is also a great tool to leverage the expertise of the talented people on your team. By including a dedicated and loyal staff member, like the office manager or lead medical injector, you show potential patients the professionals they’ll meet at your practice. You also allow your team to do the talking. Why do they love working at your office? What about your specific approach speaks to them? Who do they recommend for an appointment and why?
And Cut’s exclusive in-office video package offers ten Procedures and one Meet the Practice videos, the ideal combination to establish your practice’s video presence. The And Cut team will work with you to craft the perfect list of Treatment questions to highlight your expertise and capture the exact feeling you want your Meet the Practice to convey.
Ready to share your practice, your people, and your passion with the world? Let’s get started.